HTML Email Developer & Specialist
The best marketing emails are enjoyable to read.
With 2+ years in email development and a background of 5+ years in web development combined, having an eye for design comes a long way mainly when building email marketing campaigns that targets a certain audience that focuses on delivering value, engagement, and good content into their inboxes.
For:
Lilly's Cleaning - Small Business.
A small house cleaning business that with more than 20 years of experience in the house cleaning industry has made a big and positive impact with families in the Malibu area.
Welcoming new clients through a sign up form and put them on an automated welcome series flow composed of 3 fully responsive emails build from scratch and to give them a warm and friendly welcome and what to expected from the business in their inboxes.
For:
Good Start Packaging - Corporation
Good Start Packaging focuses on making sustainable food packaging to sell in wholesale for businesses in the food industry.
This business was working on a redesign for their thank you/order confirmation email. Working with a deadline, I was given the design files in Figma a long with their brand colors and fonts. I build this email from design to functional and responsive HTML and CSS.
Email code is different from websites despite using HTML & CSS. Comments are actually code that renders on email clients because it uses non-standard CSS. My experience coding emails is readable and simple yet efficient and optimize.
Wether is it designing an email or editing an existing template, I keep a focus on the message that is being delivered to the subscriber through the design of the email. Color, typography, CTA's, links etc. These are just some of the crucial features of designing an email is to achieve our marketing goals.
Respecting email guidelines & regulations
to avoid any spam folder.
Email content for people regardless of physical/mental constraints.
Crafting visually appealing & effective emails to achieve marketing goals.
From images to CTA's, testing is an important key for deliverability.
Coding specifically for email that is scalable & flexible for any change.
Delivering the right message to the right people at the right time.
Hi! My name is Angel. I love talking all things email. I've been working in email development for over 2+ years and have an understanding of the tools & techniques used to create eye-catching & effective email campaigns.
Showcasing expertise in creating visually compelling email campaign designs that effectively communicate the message that resonates with target audiences.
Displaying the ability & expertise in coding email using HTML & CSS to create custom layouts and styling elements to render and test properly on different email clients.
Demonstrating expertise in using various ESP's to create campaigns that walks the subscriber into a journey and segment them through the email lifecycle.
Photoshop
Figma
Klaviyo
Marketing Cloud
Mailchimp
Canva
